If you are interested in working together, click here to submit an enquiry.

PLEASE NOTE that the agenda for 2022 is full and I’m not taking new clients except for on-demand individual sessions.

You may qualify for hands-on help to deploy the “postures” of the SaaSup framework that has helped several companies in Europe, US and LatAm build world-class and scalable revenue engines

If the framework is not what you need, I also partner with Founders, CEOs and Boards as Advisor and Coach on an ad-hoc-issue basis.

My area of expertise is:

  • In Non-SaaS companies B2B and B2C, coaching and teaching business leaders how to go to market adopting SaaS-like Customer Centric models.
  • In B2B SaaS companies, acting with the operational mindset of a Revenue Leader to help the CEO and her teams to zoom out on strategic go-to-market topics as well as zoom in on tactic issues to make the right decisions that I can help execute quickly, including hiring and onboarding the right sales, customer success and marketing leaders. My sweet spot is with solutions and platforms with contract value in the Middle Market and Enterprise range and sales cycles between 3 and 12 months.

How to work together.

I typically work with no more than 3 companies at the same time.

Most of my engagements last between 6 and 12 months, but that is not a requirement. My minimum commitment is typically for at least three months together.

I also have commitments lasting years, typically with companies in a very early stage and before a first VC round. I can get involved investing as Business Angel and at the same time coaching and advising operationally.

In any of these cases, once we have a discovery session and believe there is a mutual fit, we will align on the growth possibilities in the next 6-12 months and the 1-2 quick wins that could be reached in 3 initial months of cooperation.

We will define in advance the agenda for the first few weeks and before the kick-off I simply require the sign-off of a Statement of Work for the initial three months. The invoice for the first month is issued at sign-off.

How often will we meet?

I typically meet with each customer weekly.

If we are aligned on the opportunity to work through the SaaSup framework, the routine is as follows:

  • A weekly operational online session (up to 3 hours) through Zoom.
  • Availability on the go between sessions for emails, help-on-line and catch-up calls. I think about my projects all the time and I do not charge for the time. I charge for the outcomes.
  • Additional ad-hoc onsite when needed and typically out of scope.

The routine can be different for ad-hoc Advisory and Coaching assignments, but this needs to be discussed and scoped on an ad-hoc basis.

Contact me