Blog

I’m a hands-on Revenue Leader and GTM operator with 4 exits, focused on scaling AI-driven B2B SaaS into real businesses.

With 20+ years across corporate (Kellogg, Kantar, Unilever) and startup boardrooms, I share candid, field-tested insights on sustainable growth, enterprise GTM, and the realities of recurring-revenue models.

No theory. Just sharp lessons from building Sales, Marketing and Customer Success engines.

Real GTM stories: Woffu, BAT, Cloud Academy

Join The Saasification Newsletter with other CEOs, Founders, Investors and Revenue Operators – My latest blog articles plus new insights, learnings and real stories.

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Luigi Mallardo
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