I’m a GTM Operator & Revenue Leader with 4 exits, focused on scaling early-stage complex B2B Tech (AI-native & AI-powered SaaS) into Mid-Market & Enterprise across EMEA, North America, and LATAM.
Over the last 20+ years, I’ve worked inside complex GTM environments where enterprise deals, recurring revenue, and operational reality collide.
I write about what actually happens when companies try to scale:
pipeline friction, founder dependency, enterprise Customer Success, post-round chaos, GTM architecture, and the systems behind repeatable growth.No theory. No happy ears. Just lessons from inside the work of building Sales, Marketing and Customer Success engines.
Real GTM stories: Woffu, BAT, Cloud Academy