I’m a Hands-on CRO and GTM Operator with 4 exits, focused on scaling early-stage AI-native and AI-powered Complex B2B Tech into Mid-Market & Enterprise across EMEA, North America and LATAM.
Over the last 20+ years, I’ve worked inside complex GTM environments where enterprise deals, recurring revenue, and operational reality collide.
This blog is where I document the ideas, frameworks and lessons emerging from that work: pipeline friction, founder dependency, enterprise Customer Success, GTM architecture, board dynamics, pricing, qualification and the systems behind repeatable growth.
No theory. No happy ears. Just lessons from inside the work of building Sales, Marketing and Customer Success engines.
Real GTM stories: Woffu, BAT, Cloud Academy