I’m a father, former basketball pro, GTM operator and revenue leader focused on scaling early-stage complex B2B Tech (AI-native & AI-powered SaaS) into Mid-Market & Enterprise across Europe, North America, and LATAM.

4 exits. Hands-on. Skin in the game.

From Basketball to Boardrooms: A Journey of Grit and Growth

My journey started on the court, where I learned resilience, teamwork, and how to chase success after failure, what Kobe Bryant called “Once you know what failure feels like, determination chases success.”

That same grit carried me into the corporate world, where I spent a decade in data-driven consumer insight and brand development at global giants like Kellogg’s, Unilever, and Johnson & Johnson. Those years shaped my strategic thinking, financial discipline, and customer obsession. They also gave me the business acumen to lead from the front when, in 2010, I transitioned into Tech.

Scaling Startups: 4 Exits, Global Impact

Since then, I’ve operated as a hands-on GTM leader and CRO, scaling early-stage complex B2B Tech companies from early traction to tens of millions in ARR across multiple geographies.

• Led B2B SaaS Woffu from zero to exit as CRO, Board Member and key shareholder—overseeing GTM (Sales, CS, Marketing) and co-leading the PE-backed acquisition by Visma
• At BAT (British American Tobacco), deployed my SaaS GTM framework to scale the GLO platform in its largest EU market, driving a 6% margin increase in a 9-digit business line
• Drove Enterprise SaaS transformation at Whisbi (from <5% to 100% SaaS in 3 years, acquired by Giosg)
• Optimized post-PE GTM execution at Cloud Academy ($15M–$30M ARR), and aligned M&A-acquired teams at Lifull Connect (€50M+ ARR)
• Helped AI-driven Enterprise SaaS BDEO and Frenetic build their GTM fundamentals and raise solid Series A rounds

My Sweet Spot: Complex B2B GTM Under Pressure

I work best with early-stage complex B2B Tech companies selling into Mid-Market and Enterprise environments, typically between €500K and €25M+ ARR. My approach is strategic yet hands-on. I zoom in to execute and zoom out to lead with vision. I roll up my sleeves to build durable revenue engines and long-term value.

I speak three languages, have lived in four countries, and thrive in multicultural environments where ambition, trust, and direct communication matter.

Today I work 1:1 with a small group of hands-on CEOs as a GTM sparring partner in a light-touch, high-impact format. In parallel, I selectively evaluate opportunities where this evolves into a full CRO/GTM role with meaningful equity — one venture at a time, when the conditions are right.

If you’re building something real, or navigating the complexity that comes after early traction, feel free to connect on LinkedIn and drop me a message.