I’m a father, former professional basketball player, hands-on CRO and GTM Operator focused on scaling early-stage AI-native and AI-powered Complex B2B Tech into Mid-Market & Enterprise across Europe, North America and LATAM.

4 exits. Hands-on. Skin in the game.

From Basketball to Boardrooms: A Journey of Grit and Growth

My journey started on the court, where I learned resilience, teamwork, and how to chase success after failure, what Kobe Bryant called “Once you know what failure feels like, determination chases success.”

That same grit carried me into the corporate world, where I spent a decade in data-driven consumer insight and brand development at global giants like Kellogg’s, Unilever, and Johnson & Johnson. Those years shaped my strategic thinking, financial discipline, and customer obsession. They also gave me the business acumen to lead from the front when, in 2010, I transitioned into Tech.

Scaling Startups: 4 Exits, Global Impact

Since then, I’ve operated as a hands-on CRO and GTM Operator, scaling early-stage complex B2B Tech companies from early traction to tens of millions in ARR across multiple geographies.

• Led B2B SaaS Woffu from zero to exit as CRO, Board Member and key shareholder—overseeing GTM (Sales, CS, Marketing) and co-leading the PE-backed acquisition by Visma
• At BAT (British American Tobacco), deployed my GTM framework to scale the GLO platform in its largest EU market, driving a 6% margin increase in a 9-digit business line
• Drove Enterprise SaaS transformation at Whisbi (from <5% to 100% SaaS in 3 years, acquired by Giosg)
• Optimized post-PE GTM execution at Cloud Academy ($15M–$30M ARR), and aligned M&A-acquired teams at Lifull Connect (€50M+ ARR)
• Helped AI-driven Enterprise SaaS BDEO and Frenetic build their GTM fundamentals and raise solid Series A rounds

My Sweet Spot: Complex B2B GTM Under Pressure

I work best with early-stage complex B2B Tech companies selling into Mid-Market and Enterprise environments, typically between €500K and €25M+ ARR. My approach combines strategic thinking with hands-on execution. I zoom in to execute and zoom out to lead with vision. I roll up my sleeves to build durable revenue engines and long-term value.

I speak three languages, have lived in four countries, and thrive in multicultural environments where ambition, trust, and direct communication matter.

Today I work 1:1 with a small portfolio of founders and CEOs through Complex GTM, my strategic and operational framework for building scalable Go-To-Market systems. Most engagements start as weekly GTM sparring and, in the right situations, evolve into a deeper form of involvement — from an operating role with meaningful equity to a full Hands-on CRO commitment. Always with skin in the game. Never just advisory.

If you’re building something real, or navigating the complexity that comes after early traction, feel free to connect on LinkedIn and drop me a message.