Scaling Complex B2B Tech: When GTM Instinct Ends and Architecture Begins
A founder scaling a B2B tech startup shows me the vision, the plan, and the end-of-year target. €4.5 million. He’s…
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Go-To-Market Fundamentals
Revenue Leadership
SaaSification of Industries
Success and Failure Stories
ERR vs. ARR: The Founder’s Guide to SaaS Pilot Discipline in the AI Era
You finally get the meeting. The prospect is excited. It feels like a perfect fit. Then comes the ask: “This looks…
Framework for a Healthy Go-To-Market in B2B SaaS
You need a GTM Framework in B2B SaaS made of 4 Pillars and 10 Go-To-Market Fundamentals for gaining healthy growth….
Sales Fundamentals for 3 high-growth European scaleups
Back to the future! I sat down with three successful SaaS scaleup leaders who were on the journey from a…
The Fundamentals of Go-To-Market Playbooks
I wrote a Linkedin post in Summer 2023 to share a few thoughts about Go-To-Market (GTM) Playbooks, in which I…