The Focus Paradox: Why Reducing Market Optionality Increased Exit Value
Startups are addicted to optionality. We want to keep every door open. Every vertical. Every feature. Every possible revenue stream….
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Go-To-Market Fundamentals
Revenue Leadership
SaaSification of Industries
Success and Failure Stories
From €2K MRR to Visma acquisition: The GTM Playbook Behind Woffu’s 9-Year SaaS Journey and Real Learnings for AI-driven SaaS Leaders
Scaling a SaaS GTM playbook from near-zero to a strategic acquisition is a marathon, not a sprint. We scaled Woffu…
SaaSifying a Corporate Giant: A CRO’s GTM Framework in Action at BAT
When you think of a Chief Revenue Officer (CRO) driving a fast-paced SaaS GTM Playbook, a tech startup likely comes…
From $12M to $30M ARR: How a GTM Sparring Partner Helped Cloud Academy Scale Smarter
Only a fraction of tech startups reach $10M in ARR. Even fewer manage the leap beyond. Growth stalls. What worked…
The “Superhero CRO” Is a Myth: 5 Reasons Your Next GTM Leader Will Fail (and How to Ensure They Succeed)
Efficient revenue growth is the North Star to follow for a scaleup valuation and building organically the right Go-To-Market and…
Enterprise SaaS GTM issues when growth is disappointing between 5 and 15 million in ARR. Therapy for a real “typical” story.
The last few months I’ve met with a number of European Founders and Board Members. Their companies operate in different…