From €2K MRR to Visma acquisition: The GTM Playbook Behind Woffu’s 9-Year SaaS Journey and Real Learnings for AI-driven SaaS Leaders
Scaling a SaaS GTM playbook from near-zero to a strategic acquisition is a marathon, not a sprint. We scaled Woffu…
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Go-To-Market Fundamentals
Revenue Leadership
SaaSification of Industries
Success and Failure Stories
Go-To-Market challenges towards 10 million in ARR and beyond. Personal learnings from a success story with a B2B SaaS scaleup in US
Only a fraction of tech startups reach the milestone of 10 million$ in annual revenue. Even the most successful ones…
Enterprise SaaS GTM issues when growth is disappointing between 5 and 15 million in ARR. Therapy for a real “typical” story.
The last few months I’ve met with a number of European Founders and Board Members. Their companies operate in different…
How to deal with the fear of devaluation, write-off or survival without exit
What’s the status of the B2B SaaS exit strategy for investors? The VC industry was hotter than ever in 2021…
What’s wrong with the “classic” SaaS VP Sales model?
Efficient revenue growth is the North Star to follow for a B2B SaaS scaleup valuation and building organically the right…